Nock On PC 68

PC 68 is with special guest Ben O’Brien, hunting marketing manager at YETI Coolers. Ben has been a bowhunter for over a decade, but recently decided to reform his approach to archery under the School of Nock teaching method. After seeing the immediate results, Ben and I talk through the challenges of finding quality training in the archery world, what it means to have a process when you’re shooting, and why both are essential to success.